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Advertising Specialty Company Careers in Advertising Title: Careers in Advertising Author: Pattis ISBN: 0071430490 Category: Careers Trim Size: 7 1/2 x 9 1/4 UPC: 639785385325 Price: $14.95 Careers in Advertising Expert guidance on exploring and choosing the perfect job for you Business competition has reached unprecedented levels in the twenty-first century, forcing companies to pour incredible amounts of money into advertising. Today, ads are more dynamic and creative than ever--and they're everywhere you look. There has simply never been a better time to work in advertising, which means the number of people clamoring to get in the door is greater than ever. With the right knowledge and understanding of the industry, though, you can be the first one inside. Before you invest your time, money, and effort in pursuing a career in the ad world, let Careers in Advertising provide you with an accurate portrayal of what various specialties entail, as well as tips for finding and keeping the job that's right for you. Whether your interest lies in television, magazines, direct mail, or the Internet, this updated edition will help you: Develop a comprehensive understanding of advertising throughout history Find the specialty that's right for you--copywriting, art directing, account services, research, traffic, public relations, and more Forge a keen understanding of opportunities in your selected field Create the perfect r{e acu}sum{e acu} and portfolio to get your foot in the door Familiarize yourself with current salaries and the best job prospects With its detailed descriptions of all facets of the field, Careers in Advertising will prepare you for what to expect and what to project in order to succeed, no matterwhich path you choose.
Recruiting on the Web: Smart Strategies for Finding the Perfect Candidate by Michael Foster, Praise For Michael Foster's company, AIRS: "FLIPPING. PEELING. X-RAYING. Sounds like what chefs and radiologists do, right? These are also some of the ingenious tricks executive headhunters use in the age of digital resumes and electronic job searches. AIRS is one of a few firms at the forefront of the burgeoning specialty of Internet recruitment training."--"Wall Street Journal "Michael Foster is the pioneering thought leader of the on-line recruiting process. He has married his understanding of the Internet, technology and process--with a keen understanding of marketing dynamic. Mike's work has dramatically impacted the use of the Internet as a recruitment intelligence and sourcing tool."--Arthur Young, CEO, "Recruiter Magazine and Recruiter.com Powerful new ways to find the best talent online To compete for the best job candidates, you must recruit successfully on the Net. No other medium lets you search of hundreds of resume banks at once, or go straight to candidates with the precise skills you're seeking. "Recruiting on the Web is a hands-on guide to firing up your browser and finding the "perfect candidates quickly and cheaply--no matter where they may be hiding. Author Michael Foster is the founder and CEO of AIRS, the Internet recruitment training company worldwide. In this book he explains how to create a cutting-edge recruiting strategy and system that will slash costs, streamline your hiring process, and attract top talent. You'll discover the latest tactics for posting job openings online, how to search effectively through millions of resumes, and ways to advertise and search in Web communities and forums. Foster explains how to find active job seekers as wellas the most desirable catches of all--the silent, "passive" candidates.
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